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> Bum's Rush For Trainers' Advert, Common sense or 'over-the-top'?
GG
post 30th May 2010, 06:36pm
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In a move which has prompted comparisons with the actions of a local parish priest, members of Glasgow City Council's licensing committee have banned a racy trainers' advert because it contained the word "bum". Committee members defended the ban, citing its policy on taxi advertising which prohibits any promotions which display "semi nude figures" in a "sexually provocative manner", anything offensive to "public taste", or that depicts people as "sexual objects".

The main image of the 4million marketing campaign intended to show a pair of bare female legs sporting Reebok EasyTone running shoes on the side of a number of Glasgow's black hackney taxis. Accompanying the photo of the shapely legs was to be the slogan 'Better Legs And Bum With Every Step', as well as the Greaves store brand.

A bemused female committee member questioned why the model's ankles were not more suitably attired, asking: "What’s wrong with a pair of ankle socks?" As the bemusement spread like wildfire around an enthralled committee room, one anatomically-challenged committee member was heard to exclaim: "Why do the model's legs need to go right up to her backside?"

At this point, Stephen McCranor, director of communications for Greaves sports' shops, a co-promoter of the product, pointed out that taxi adverts for family holiday companies featured bikini-clad woman, while adverts for the city's gyms featured the word "bum". However, Mr McCranor's objections were to be short-lived, as he was quickly escorted from the room by a council official after he incurred the ire of a committee member.

Afterwards, an exasberated Mr McCranor said:
QUOTE
"It's extremely disappointing that a multi-million pound campaign which is acceptable in major cities all over the world is deemed unacceptable by a Glasgow City Council committee, a campaign advertising training shoes.

The committee seemed to object on moral grounds due to the use of bare legs, which is ironic when you come out of City Chambers and see taxis on the road advertising lap dancing venues. We're simply advertising a pair of shoes which helps tone up your legs and backside, in line with a global campaign run by Reebok."

Councillor Gilbert Davidson, chair of the committee meeting, reponded:
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"The committee considers each advert on its own merits and, if necessary, takes a democratic vote on whether it should be approved. On this occasion, the majority view was that some of the text - and also the image, which showed a pair of bare legs from just below the backside - were not appropriate."

The Evening Times produced a pic of how the ad would have looked:
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GG
post 30th May 2010, 06:56pm
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... apparently the rules don't cover adverts towed by cars:
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benny
post 30th May 2010, 06:57pm
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Whit a load of piffle! Then again, mebbe the committee jist wants tae put a stop tae indecent exposure efter the Steven Purcell affair. ohmy.gif


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GG
post 30th May 2010, 07:16pm
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Here's the accompanying press advert:
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Isobel
post 30th May 2010, 07:19pm
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If they get away with a ban on this one, they sure need to take a look at all the other adds.


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*Pat Gillaney*
post 30th May 2010, 07:23pm
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The council chiefs can't stop ads for lapdancing and gentlemens clubs aren't they their second chamber.

Either that or the use of the word bum sounds too much like councillor.

Common Sense and Decency are not phrases closely linked with any kind of Politician in this country
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Heather
post 30th May 2010, 07:38pm
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I don't see anything wrong with the Advert. You see as much of girls legs with the mini skirts they wear.

I saw worse going into the Chapel today.
Two young women going into a Christening were wearing dresses that left nothing to the imagination.
The top of the dresses barely covered their breasts and the length barely covered their bottoms.
A pair of shameless hussies going into a Church dressed like that.
Probably trying to outdo each other .


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Jupiter
post 30th May 2010, 07:50pm
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I sent a couple of emails to the company and asked if they could guarantee my wife who is only 58 a bum(is this word permitted?) if I bought her a pair of these trainers as it seemed to me this is what the ads implied.I got no reply.Forever the optimist I was with my wife at Braehead shopping mall when I saw them in the shops.Smart looking but nearly 100.No way.The wife wasnt impressed either.I think Ill stick with the bum(ah,I said it again) thats shes got.
Couldnt make it up.

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Rob Rattray
post 30th May 2010, 08:20pm
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All I can add is that IF this advert is banned, Glasgow must be playing 'home' to NARROW MINDED BIGOTS!
There is absolutely nothing shameful with the exposure of any part/parts of the human anatomy, beit male or female!


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Heather
post 30th May 2010, 08:49pm
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I wonder what the Council think women wear in the Swimming Pool!!

Maybe they would prefer us to wear type of swimwear our grannies wore. biggrin.gif



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wee davy
post 30th May 2010, 08:57pm
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Glasgow certainly doesn't have a monopoly on those, Rob!
As for exposure - I think you'll find the long ARM of the LAW may creep up and grab ya! laugh.gif

Welcome tae the boards, bye the way!

davy


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**billyr**
post 30th May 2010, 09:48pm
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the glasgow board seem to have high morals regarding everything EXCEPT CORRUPTION strange that one isn't it???
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TeeHeeHee
post 30th May 2010, 10:32pm
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These adverts are actually running on German TV. I asked Mary, What are they selling? She said, Reebock trainers I said, Och aye, I see them now tongue.gif


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Taylor9
post 30th May 2010, 10:44pm
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rolleyes.gif What harm will it do.I think this country has more to think about just now. mellow.gif
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**billyr**
post 30th May 2010, 10:49pm
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maybees this is a Purcell legacy???
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