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> Mp Gets Twiggy Advert Banned, Jo Swinson campaigns against airbrushing
Twiggy Olay Advert
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post 17th Dec 2009, 10:08pm
Post #1

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Bishopbriggs' MP Jo Swinson has been successful in her campaign to have a 'misleading' Twiggy advert removed from publication. The glossy magazine ad for an Olay beauty product featuring Twiggy – looking surprisingly young and wrinkle-free – has been banned by the advertising watchdog, after more than 700 complaints were collected by a campaign against airbrushing in ads by the Liberal Democrat MP.

In the magazine ad, 60-year-old Twiggy, who also features in Marks & Spencer's TV campaigns, promotes the Olay Definity eye illuminator. Her air-brushed photo appears next to the words:
"Olay is my secret to brighter-looking eyes. Because younger-looking eyes never go out of fashion ... reduces the look of wrinkles and dark circles for brighter, younger-looking eyes."

Following the successful campaign to have the ad removed Ms Swinson (29) said:
When the ASA [Advertising Standards' Authority] told me it couldn't take action unless it received complaints about airbrushing, the Real Women campaign machine went into action. Through the campaign's website, we got almost 1000 people to write in and complain about the Olay Definity advert featuring Twiggy.

The ASA has ruled that the ad misleads consumers by suggesting the product can give them a look which was actually achieved through digital retouching, but that it doesn't break the ASA's rules on social responsibility. But there is plenty to suggest that idealised media images can have a very real and harmful effect.

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Do you think the ad should have been banned?


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post 17th Dec 2009, 10:21pm
Post #2

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Women of 60 don't look like like that and as it turns out neither does Twiggy. Airbrushed she doesn't even look like Twiggy.
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Posts in this topic
- GG   Mp Gets Twiggy Advert Banned   17th Dec 2009, 10:08pm
|- - Alex MacPhee   QUOTE (marydee @ 17th Dec 2009, 10:19pm) ...   17th Dec 2009, 11:36pm
- - alastair olds   What a small-minded group. Embittered would seem t...   18th Dec 2009, 03:09am
- - Govanhill Girl   Here are some more form our local Tassie newspaper...   18th Dec 2009, 04:57am
- - donaldanderson   Who's Jo Swinson? What has she got to say aboo...   18th Dec 2009, 06:43am
- - jcjamieson   What a great job an MSP is doing with Twiggy's...   18th Dec 2009, 07:02am
- - Alemass   And now maybe Ms. Swinson will turn her hand to do...   18th Dec 2009, 07:11am
- - Jupiter   Twiggy is a mature model and probably had no contr...   18th Dec 2009, 07:16am
- - wombat   alemass wrote:Maybe, just maybe, the member for Bi...   18th Dec 2009, 07:42am
- - Guest   Ms Swinson is a hard working and effective Liberal...   18th Dec 2009, 08:03am
- - Jupiter   Wombat,memories.Now THAT is an illusion. Cheers.   18th Dec 2009, 08:09am
- - *greta*   I think twiggy looks good enough as it is without ...   18th Dec 2009, 09:52am
- - Billy Bunter   Why doesn't Jo Swinson get on with the real jo...   18th Dec 2009, 10:36am
|- - stratson   QUOTE (Billy Bunter @ 18th Dec 2009, 10:3...   18th Dec 2009, 12:30pm
- - *bette*   Hi my fellow folk, let me tell you I have been usi...   18th Dec 2009, 10:59am
- - Jupiter   Dear Guest, I for one did not set out to abuse or ...   18th Dec 2009, 12:45pm
- - marydee   Ms Swinson is right to get involved the advert was...   18th Dec 2009, 09:31pm
|- - wombat   QUOTE (marydee @ 18th Dec 2009, 10:29pm) ...   18th Dec 2009, 10:21pm
- - Alex MacPhee   I am a little uneasy with the kind of argument tha...   19th Dec 2009, 01:26am
- - tamhickey   I would have thought that it was in her constituen...   19th Dec 2009, 03:25am
- - Elma   I think it was the principle of false advertising ...   19th Dec 2009, 05:27pm
- - Alex MacPhee   The Advertising Standards Authority used to have t...   19th Dec 2009, 06:26pm
- - kerry4652   Aw gie's peace from all this utter nonsense. W...   19th Dec 2009, 10:43pm
|- - Lennox   QUOTE (kerry4652 @ 19th Dec 2009, 11:41pm...   19th Dec 2009, 11:18pm
|- - kerry4652   QUOTE (Lennox @ 20th Dec 2009, 12:16am) Y...   19th Dec 2009, 11:27pm
|- - Lennox   QUOTE (kerry4652 @ 19th Dec 2009, 11:25pm...   19th Dec 2009, 11:30pm
- - kerry4652   Have you ever wondered why women living on the str...   19th Dec 2009, 11:30pm
- - j.irvine bell   Thank goodness our M.P. has more to concern himsel...   20th Dec 2009, 07:43pm
- - Heather   None of those face creams do what we are told they...   21st Dec 2009, 09:54pm
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