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Glasgow Boards/Forums _ Glasgow News Blog _ Mp Gets Twiggy Advert Banned

Posted by: GG 17th Dec 2009, 10:08pm

Bishopbriggs' MP Jo Swinson has been successful in her campaign to have a 'misleading' Twiggy advert removed from publication. The glossy magazine ad for an Olay beauty product featuring Twiggy – looking surprisingly young and wrinkle-free – has been banned by the advertising watchdog, after more than 700 complaints were collected by a campaign against airbrushing in ads by the Liberal Democrat MP.


In the magazine ad, 60-year-old Twiggy, who also features in Marks & Spencer's TV campaigns, promotes the Olay Definity eye illuminator. Her air-brushed photo appears next to the words:
QUOTE
"Olay is my secret to brighter-looking eyes. Because younger-looking eyes never go out of fashion ... reduces the look of wrinkles and dark circles for brighter, younger-looking eyes."

Following the successful campaign to have the ad removed Ms Swinson (29) said:
QUOTE
When the ASA [Advertising Standards' Authority] told me it couldn't take action unless it received complaints about airbrushing, the Real Women campaign machine went into action. Through the campaign's website, we got almost 1000 people to write in and complain about the Olay Definity advert featuring Twiggy.

The ASA has ruled that the ad misleads consumers by suggesting the product can give them a look which was actually achieved through digital retouching, but that it doesn't break the ASA's rules on social responsibility. But there is plenty to suggest that idealised media images can have a very real and harmful effect.




Do you think the ad should have been banned?

GG.

Posted by: marydee 17th Dec 2009, 10:21pm

Women of 60 don't look like like that and as it turns out neither does Twiggy. Airbrushed she doesn't even look like Twiggy.

Posted by: Alex MacPhee 17th Dec 2009, 11:36pm

QUOTE (marydee @ 17th Dec 2009, 10:19pm) *
Airbrushed she doesn't even look like Twiggy.

I simply wouldn't have recognised her, though I think Twiggy is pretty just as she is. The message that can be taken from Olay is loud and clear : our products don't work, but Photoshop does.

Useless fact #1432 in an occasional series : my next door neighbour is Twiggy's sister.


Posted by: alastair olds 18th Dec 2009, 03:09am

What a small-minded group. Embittered would seem to sum up their manifesto! Get your teeth into real problems.......airbrushing.....pshaw!

Posted by: Govanhill Girl 18th Dec 2009, 04:57am

Here are some more form our local Tassie newspaper gallery:

http://tools.themercury.com.au/photo-gallery/index.php

Posted by: donaldanderson 18th Dec 2009, 06:43am

Who's Jo Swinson? What has she got to say aboot the mess they have left Scotland in?

Whit aboot that other fat bustard and rip off merchant frae Bishopbriggs, who was airbrushed oot o' the House of Commons, Lord Bishopbriggs Mick?

Posted by: jcjamieson 18th Dec 2009, 07:02am

What a great job an MSP is doing with Twiggy's eye ad !!!!!
Never mind Twiggy's eyes .....................What about clearing the streets of ASBO merchants,muggers etc.
Away and fill in an expense form for some Ulay products.

Posted by: Alemass 18th Dec 2009, 07:11am

And now maybe Ms. Swinson will turn her hand to doing something worthwhile! Do the people who fell for her campaign realize that this do nothing politician conned them. Maybe, just maybe, the member for Bishopbriggs will stand up and expose the real inequities in her constituency, or has she found a way to airbrush away the ugliness and the squalor in our city?

Posted by: Jupiter 18th Dec 2009, 07:16am

Twiggy is a mature model and probably had no control over the pics once taken.This MP has shown poor judgement in getting involved as there are more pressing issues in East Dumbarton and the country as a whole on which we dont hear a peep from her.
Annie Lennox,"Theres a lifestyle of painted lips, ...everybody wants it but it dont exist"All very true.Its all an illusion.
Funny enough my wife spends a fortune on Olay.Every night,every morning ,slapped on.Ive told her to stick to carbolic and water for all the difference it makes!

Posted by: wombat 18th Dec 2009, 07:42am

alemass wrote:Maybe, just maybe, the member for Bishopbriggs will stand up and expose the real inequities in her constituency, or has she found a way to airbrush away the ugliness and the squalor in our city?

Aye mate she has ,by slaggin off some stoopid ad and pretending she cares aboot the public being CONNED ha! ha!

jupiter wrote:Funny enough my wife spends a fortune on Olay.Every night,every morning ,slapped on.Ive told her to stick to carbolic and water for all the difference it makes!

guess who's got a headache the night?hee!hee!

Posted by: Guest 18th Dec 2009, 08:03am

Ms Swinson is a hard working and effective Liberal Democrat Member of the Westminster Parliament. Perhaps contributors may wish to visit the link below before being abusive.

http://www.theyworkforyou.com/mp/jo_swinson/east_dunbartonshire

Posted by: Jupiter 18th Dec 2009, 08:09am

Wombat,memories.Now THAT is an illusion.
Cheers.

Posted by: *greta* 18th Dec 2009, 09:52am

I think twiggy looks good enough as it is without this futureistic hokus pocus. Too much is given over to, you must look younger these days. People everywhere age, its a part of life, It just brings out the character in your looks.

Posted by: Billy Bunter 18th Dec 2009, 10:36am

Why doesn't Jo Swinson get on with the real job of a MP rather than seeking the limelight.

Posted by: *bette* 18th Dec 2009, 10:59am

Hi my fellow folk, let me tell you I have been using this cream for years, and I can asure you at 40 something (young) I do not look that fresh- however I do advocate cream morning and night girls and boys, in this cold weather it does make a diffrence (any cream just cream cream cream).

London today has snow folks so will be sliding to stock up for santas sack. OH THE JOY!!

HO HO HO x

Posted by: stratson 18th Dec 2009, 12:30pm

QUOTE (Billy Bunter @ 18th Dec 2009, 10:34am) *
Why doesn't Jo Swinson get on with the real job of a MP rather than seeking the limelight.

Agree with above coment.

Is it not common knowledge advertisements which are to boost sales of products no matter what, always exaggerate the true appearance of item. rolleyes.gif

Posted by: Jupiter 18th Dec 2009, 12:45pm

Dear Guest,
I for one did not set out to abuse or cast abuse at the MP.I was merely expressing my view that she showed poor judgement in getting involved in this.
Like many others I feel that there are other priorities that MPs could and should be involved in if they want on the front pages.

Posted by: marydee 18th Dec 2009, 09:31pm

Ms Swinson is right to get involved the advert was misleading and Olay did not make Twiggy's eyes less wrinkled.

Posted by: wombat 18th Dec 2009, 10:21pm

QUOTE (marydee @ 18th Dec 2009, 10:29pm) *
Ms Swinson is right to get involved the advert was misleading and Olay did not make Twiggy's eyes less wrinkled.


this wee wombat widny mind makin her eyes twinkle biggrin.gif

Posted by: Alex MacPhee 19th Dec 2009, 01:26am

I am a little uneasy with the kind of argument that says an MP should not get involved in this or that issue because there are more pressing matters to attend to, not least because it's a recipe for halting just about all MP action. For any given issue, you can always find something more pressing, more apparently worthy of attention. Moreover, different people have different priorities, and what ranks highly to one person may rank pretty low to another. Misrepresentation is a perfectly proper interest for an MP to express a view on on behalf of his or her constituents, no matter whether that is the supposed health-giving properties of some snake-oil remedy or any of a range of practices that might attract the attention of Trading Standards.

Posted by: tamhickey 19th Dec 2009, 03:25am

I would have thought that it was in her constituents interests that Jo Swinton highlighted this advertising scam. Just think how many who might have parted with their hard earned cash to buy this product based on the highly misleading ads?
Maybe advertising companies will think twice in future before trying the same trick again.

Posted by: Elma 19th Dec 2009, 05:27pm

I think it was the principle of false advertising that Ms. Swinton was highlighting. To do this you have to have something tangible as an example. Maybe now that authority, don't know who it is in UK now, will be more alert to this type of exaggerated advertising.

Posted by: Alex MacPhee 19th Dec 2009, 06:26pm

The Advertising Standards Authority used to have this slogan about "Legal, Decent, Honest, and Truthful". Mind you, I lost confidence in the ASA as a self-regulating body a number of years ago, after that notorious incident of misleading advertising by MFI. They'd advertised a kitchen which gave the impression that a cooker was included in the price, but it wasn't. A BBC 'watchdog' camera team went to try and buy one, and were assaulted by the staff and attacked with an iron bar. It was captured on film. About a fortnight later, the ASA gave out its industry awards for advertising excellence, and guess who got it....

Posted by: kerry4652 19th Dec 2009, 10:43pm

Aw gie's peace from all this utter nonsense. Women are so vain they will believe any old guff about how to look good.

It's a well known fact that no cream is beneficial and the best way to have a healthy skin is cover your face with a bag before going to bed.

You know I might get away with this and I expect a pint aff every one of you boys for doing us all a favour.

Oh aye and a right few quid fae the bag maker.

Posted by: Lennox 19th Dec 2009, 11:18pm

QUOTE (kerry4652 @ 19th Dec 2009, 11:41pm) *
It's a well known fact that no cream is beneficial and the best way to have a healthy skin is cover your face with a bag before going to bed.

You know I might get away with this and I expect a pint aff every one of you boys for doing us all a favour.

Oh aye and a right few quid fae the bag maker.

Your feeling brave again , are you no!, I think you have been on the beer..., wacko.gif

I for one don't like the ads that air brush people, shame on them all they want to do is sell stuff , any stuff... I don't use anything on my face apart from Johnson's baby lotion and I have done for at least 30 years, I am sure there's a few who think I need to use a lot more , but at least I can look in the mirror every day and know the face thats looking back. tongue.gif But before you ask no I don't smoke on never have done .

Posted by: kerry4652 19th Dec 2009, 11:27pm

QUOTE (Lennox @ 20th Dec 2009, 12:16am) *
Your feeling brave again , are you no!, I think you have been on the beer..., wacko.gif

I for one don't like the ads that air brush people, shame on them all they want to do is sell stuff , any stuff... I don't use anything on my face apart from Johnson's baby lotion and I have done for at least 30 years, I am sure there's a few who think I need to use a lot more , but at least I can look in the mirror every day and know the face thats looking back. tongue.gif But before you ask no I don't smoke on never have done .

Aye but you still hivnae bought the beer.

Ah thought that baby oil was just fur they massage sessions you talked aboot.

And ah never touched drink til ah realised that face in the mirror was mine.

Posted by: Lennox 19th Dec 2009, 11:30pm

QUOTE (kerry4652 @ 19th Dec 2009, 11:25pm) *
Aye but you still hivnae bought the beer.

Ah thought that baby oil was just fur they massage sessions you talked aboot.

And ah never touched drink til ah realised that face in the mirror was mine.

I said baby lotion not Baby oil, and I just bought a case of 24 of yon German beer for a mere $8.99 us plus $1.26 tax so how does that make yer face look huh.gif

Posted by: kerry4652 19th Dec 2009, 11:30pm

Have you ever wondered why women living on the street are called bag ladies!!!!!!!!!!!!!!!

Nae oil of Ulay fur them.

Mind you ah dae like nivea, hiv tae cake that on on holiday to stop ma napper fae drying oot like a prune

Posted by: j.irvine bell 20th Dec 2009, 07:43pm

Thank goodness our M.P. has more to concern himself with than this trivia from an M.P. from one of the more obvious wealthy areas of our City ( if technically Bishopbriggs is not part of our City it has always been regarded as a wealthy suburb even in the good old Lanarkshire days. ). Try representing the people from Glasgow's East End and then perhaps you will see what really matters and what we the voters want, and in our present case get, from our London M.P.. Wake up and smell the coffee!!

Posted by: Heather 21st Dec 2009, 09:54pm

None of those face creams do what we are told they will do for our skin. If they did, we would all still look as we did in our 20s. I wish. laugh.gif

The adverts are a lot of nonsense. That's why I stick to Nivea. smile.gif

I watching a show on TV a while ago that Lulu was on, a show where the hand picked audience could ask questions and another Star told her she looked so young and wonderful.

I had to laugh, as just prior to seeing the show I read in the newspapers about some of those Stars who get Botox and Lulu was one of them.

Posted by: murn 21st Dec 2009, 11:04pm

The Twiggy ad is no worse than most of the other ads out there. This is not to say I agree with it but if they are going to put a stop to it then they should do it across the board. Its everywhere in advertising the retouching in commercials are just as bad. Check out the shiny hair in shampoo commercials and the celebs faces are all retouched. A lot of the commercials these days look more like computer animations.

Check out these two, but I guess as long as they are not trying to sell anything it is ok dry.gif
Even some of the celebs have complained that they did not recognize themselves.

Posted by: kerry4652 21st Dec 2009, 11:21pm

I cannot stand lulu.

Posted by: Alex MacPhee 22nd Dec 2009, 07:52am

QUOTE (kerry4652 @ 21st Dec 2009, 11:19pm) *
I cannot stand lulu.

I don't mind her at all, but I was disappointed that she re-invented her accent. Smacks of being ashamed of her roots in Glasgow.

Posted by: junemc 24th Dec 2009, 09:21am

Anyone who purchases the Bearsden and Milngavie Herald each week, will notice that Jo Swinson has her picture in it every week, grinning like a cheshire cat that has got the cream. Not just one picture but sometimes six!! For all the good she seems to be doing, in and around Bearsden and Milngavie, I would sincerely like to air brush her out of all the pictures. Surely there are more important things in life than this nonsense.

Posted by: marydee 24th Dec 2009, 06:21pm

I don't think advertisers should be allowed to make claims that they can't substantiate if they were we would all be buying pills that claim to make us thin, cream that makes us young and shampoos that end baldness. While this may seem trite what happens when a lotion or potion is advertised as being a cure for serious disease, a mental health problem or any condition that requires scientifically tested medication to cure or slow down symptoms. Desperate people often take desperate measures in an attempt to find a cure for terminal illness and ignore medical advice in the process.

Posted by: murn 30th Dec 2009, 03:47am

I don't think it should be allowed either and this is from someone that used to be in advertising. It is nothing more than fraud and should be prosecuted.
Used to use Clinique as I was allegic to others but now I could use any old stuff. There are some good things that come with the change tongue.gif Drink the water dont put it on yer face wink.gif